Get in the Habit! Longtime Southie boutique keeps neighborhood fashionable
By Ginger DeShaney When Pam Santorelli opened her boutique Habit at 703 E. Broadway almost 15 years ago, she received amazing support from the neighborhood. “There was a lot of positive energy. We had a successful opening,” Pam said. “We got such a great response from the neighborhood. It pushed us to move forward.” That support remains strong today. When COVID-19 forced Habit, a women's clothing, accessories, and gift boutique, to close its doors for two and half months, right at the start of the busy season, the tight-knit Southie community was there for Pam. “We’re hanging in there,” she said. “We had a great response from the neighborhood. People want to shop small, which is so appreciated.” Christmas sales were good, again thanks to [...]