A New Point of View: Men’s Clothing Store Brings a Different Vibe to the Neighborhood
By Ginger DeShaney The Point Clothing Lounge is a slam dunk for Brendan Carter, a son of South Boston and a former college basketball player and coach. The recently opened shop at 135 Emerson St. carries high-quality men’s clothing and accessories, but it’s so much more than that. “We want it to be an experience,” said Brendan, the founder and CEO. “It's very homey,” said the son of Jean and Paul Carter, who have lived on East Sixth Street (in City Point, thus the store’s name) for 46 years. “You feel like you're in someone's apartment; that’s the vibe we’re trying to give off.” While neighborhood shops cater mostly to women, Brendan created a one-stop shop for men, offering clothes, accessories, skincare products, even wireless [...]