Big Pharma at the Trough of Advertising
By Richard Campbell One of the mysteries of the current day health care scene is the role of advertising in big pharma. By some estimates Americans spend over 300 billion dollars a year on prescription drugs. It’s big business. It was pointed out by Ana Swanson of the Washington Post, that the research firm Global Data did a study that showed in 2013, 9 out of 10 of the biggest pharmaceutical companies spent more on advertising than on research. If this is true, the level of corporate hucksterism has reached an all-time high in that industry. In the late nineties when restrictions were lifted on advertising prescription drugs, the flood gates were opened. We see the results today. One might ask what these often embarrassing, [...]