Opening in Style: LL Bean at the Seaport
By Richard Campbell As big box retailers fade into irrelevance blaming Amazon for their demise, LL Bean’s opening in the Boston Seaport this past week showed everyone that old fashioned customer service, genuine product, and just being friendly drives customer loyalty. I’ve been to plenty of store openings over the years, and would have to go way back to recall any store opening with such smart style, well trained staff, and genuine great vibes. Rarely does this writer to wait outside a store in a cow line, but I showed up and hour early to be a gift card recipient and mind waiting at all because the LL Bean staff kept coming by lavishing us with freebies (water, water bottles, hats, pens). LL Bean greeters [...]